Annual Giving
Annual giving, when planned and executed strategically, is the primary source of individual donations, future major gifts, capital support, and personal bequests — the very gifts that enable your organization to fulfill its mission — built by nurturing long-term relationships with donors over time.
EXPLORE OUR RESOURCES DESIGNED TO HELP YOU BUILD A STRATEGIC ANNUAL GIVING PROGRAM.
YOU’LL FIND ONLINE COURSES, WORKSHOPS, IN-DEPTH GUIDES, AND ARTICLES.
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Year-end Campaigns
Design and produce a multi-channel, year-end fundraising campaign that gets results.
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Donor Retention
Build a systematic cultivation system to keep your supporters engaged and giving.
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Donor Acquisition
How to find new donors and what to do with them once you do!
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Fundraising Appeals
Learn how to write and produce a highly-successful, multi-channel, annual appeal.
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Mid-level Donors Workshop
Tap into this often ignored but highly-valuable segment of your donor database.
Annual giving is not one annual appeal. It is also not just a year-end campaign. While these are important components of annual giving, they are just components - an important distinction. Here is the definition that best fits our approach:
“Annual giving is a strategically planned series of activities designed to establish and nurture a broad base of donor support that will ensure the fulfillment of an organization’s mission.”