Annual Giving

Annual giving, when planned and executed strategically, is the primary source of individual donations, future major gifts, capital support, and personal bequests — the very gifts that enable your organization to fulfill its mission — built by nurturing long-term relationships with donors over time.

EXPLORE OUR RESOURCES DESIGNED TO HELP YOU BUILD A STRATEGIC ANNUAL GIVING PROGRAM.

YOU’LL FIND ONLINE COURSES, WORKSHOPS, IN-DEPTH GUIDES, AND ARTICLES.

  • Year-end Campaigns

    Design and produce a multi-channel, year-end fundraising campaign that gets results.

  • Donor Retention

    Build a systematic cultivation system to keep your supporters engaged and giving.

  • Donor Acquisition

    How to find new donors and what to do with them once you do!

  • Fundraising Appeals

    Learn how to write and produce a highly-successful, multi-channel, annual appeal.

  • Mid-level Donors Workshop

    Tap into this often ignored but highly-valuable segment of your donor database.

Annual giving is not one annual appeal.  It is also not just a year-end campaign. While these are important components of annual giving, they are just components - an important distinction. Here is the definition that best fits our approach:

“Annual giving is a strategically planned series of activities designed to establish and nurture a broad base of donor support that will ensure the fulfillment of an organization’s mission.”